In a recent Instagram post, Kadiri expressed her determination to establish a reputable brand that earns the trust of audiences, independent of industry support for promotion. She emphasized her commitment to reshaping the landscape of Nigerian cinema.
Kadiri outlined her vision for this transformation, affirming her self-reliance and resilience in building her brand. She stated, "Considering my independent mindset, I often wonder how my brand would fare without external promotion. Honestly, I don't rely on anyone, so if support isn't forthcoming, it doesn't faze me."
She pledged to redefine viewership dynamics in Nigerian cinema, promising that her films will be sought after not through persuasion but through trust in her credibility. Kadiri asserted her dedication to crafting a durable brand that stands strong without the need for constant solicitation.
"I, Ruth Kadiri, am focused on sustainable growth; there's no rush," she concluded. "My focus is on establishing a robust foundation."